The background of "EYE-ON-ADTECH Part 2" is the Fashion ID case + the Google CNIL case + the complaint against IAB Europe and Google regarding Real Time Bidding (RTB) for ad space on websites and apps.

Read "EYE-ON-ADTECH Part 1 and 2" online, published in LegalBusinessWorld, No. 2, 2019.

By Georg Philip Krog and Henriette Dedichen.

EYE-ON-ADTECH, Part 2